If anyone asks which book I recommend most, my answer is The Three Happiness Pyramid, because it uses brain science to explain happiness in a way that actually works, both in our own lives and in work that depends on understanding customers.
Neuroscience
- The Three Happiness Pyramid: My Most Recommended Book
- Encouraging Thais to Read: A Strategy to Transform the Nation
I believe that if we stop neglecting intellectual infrastructure by reading seriously and consistently, we can transform our country and sustainably develop a highly capable human resource base.